328: Building for Your Customers’ Future Journey Today with Andrew Zimmerman, CEO of Journey

Andrew Zimmerman is theCEO of Journey, an innovation and design consultancy that works across the physical, digital, and virtual landscape. Andrew recently formed this future-forward company with the help of enthusiastic backers and several acquisitions, allowing it to quickly expand and scale.In this episode, Alan and Andy discuss how brands can leverage emerging technologies to envision and create the next evolution of customer experience.In this episode, you'll learn:Why you should be developing a voice interface for your product or organizationHow to think about what your customer’s journey will look like in the futureWhy you can’t apply traditional thinking to the new ‘worlds’ being created todayKey Highlights[01:42] A teaser for Andy’s bestseller “Journey”[08:00] Andy’s move from CEO of Frog to CEO of Journey[12:25] What made it easy for Andy to raise funds[14:36] Looking at the next generation of customer journeys[19:15] Why Andy calls voice interfacing the “unheard channel”[22:40] Analyzing the wild, wild west that is the Metaverse[28:33] Blurring the lines between physical, immersive, and virtual worlds[34:25] What marketers should be learning more about[38:40] The biggest opportunity or threat for marketers today Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Hosted on Acast. See acast.com/privacy for more information.