76: Laura Paz champions the use of AI in Subway’s Latin American markets

This week's episode of “Marketing Today” finds Alan talking with Laura Paz, regional senior marketing manager for Subway, who is responsible for their Latin American market and its more than 4,000 shops.In the course of her discussion with Alan, Paz made it clear that the future is now in regard to the use of technology, machine learning and, in particular, AI. “I think that right now, with the technology and everything shifting, we have to test everything,” offered Paz. “I think that technology is that opportunity…that could support all of our teams to achieve better performance.”Highlights from this week's “Marketing Today” podcast include:Growing up in a family of entrepreneurs, Paz learned the value of preparation and perseverance. (1:33)Paz talks about the challenge of balancing motherhood and a family with a career. (2:41)Paz discusses Subway's use of AI, how it works for them, and the success it has enjoyed. (6:15)Paz on the importance of overcoming skepticism regarding the use of AI. (12:13)While admiring big brands like Pepsi, Proctor & Gamble, and Unilever, Paz also looks to startups that offer valuable marketing lessons. (17:11)Paz believes smart data is the future. (19:16)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Hosted on Acast. See acast.com/privacy for more information.