A Unique Way To Build Teams And Scale A Company

Amanda Elam has taken an unconventional route to her role as CMO of Bloomreach, but she’s learned some important lessons along the way. On this episode of Marketing Trends, Amanda discusses her unique approach to hiring, how to identify metrics that matter, and why we need to embrace and work alongside AI.

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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.