Dropping the I-N-G from Marketing and Why it Matters

Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.

Om Podcasten

What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.