Getting the Most Out of Data with Spark Foundry Exec, Lisa Giacosa

Lisa Giacosa, President and Global Head of Data, Technology, Analytics, and Insights at Spark Foundry, details successful data strategies for marketers when it comes to getting the most out of TV attribution.

Om Podcasten

What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.