How Ring Went From a Video Doorbell to A Community of Loyal Users

Mimi Swain, Chief Revenue Officer at Ring, explains how Ring’s early go-to-market strategy helped the company build a community of loyal customers and shareable moments.

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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.