Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes

Keith Lawes, EVP and Corporate Secretary at Casper’s Ice Cream, explains the marketing strategies behind how Casper’s markets to three very different demographic groups, and the importance of using sponsorships to grow your business.

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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.