More than Just a Box: How Tonies are Putting the Fun Back Into Storytelling

Drew Vernon, U.S. Marketing Director at Tonies, explains his marketing strategy for bringing a popular international product stateside, and how to build a value proposition that keeps delivering after the initial purchase.

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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.