Using Content to Convert Customers with Principal Global Investors’ Farnaz Maters

Farnaz Maters, Executive Director and CMO for Principal Global Investors, discusses content strategies in the B2B industry and why putting your data to use is half the battle.

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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.