Why Data is Driving the Customer Experience with MSUFCU CMO, Deidre Davis

Deidre Davis, CMO MSUFCU, discusses why being data-driven in the financial industry is not only beneficial from a marketing perspective, but also from a customer experience side.

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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.