Why It's Time Marketers Stop Relying on One Channel, with CVS Health's Rahul Kak

Rahul Kak, Executive Director, Behavior Change Marketing for CVS Health discusses the importance of taking a cohesive multi-channel approach and why marketers should stop trying to reach customers on a one-to-one level.

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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.