Inflation Disinflation & How They Affect Marketing

The inflation fire was still raging in the early summer of 2022, but it wouldn't be long before signs of disinflationary forces were on the way in parts of the economy, and it wasn't just the infamous "demand destruction" that could result from the value of consumer wallets being eroded. Shortly after some of the major department store chains began to reap the benefits of easing restrictions and normalizing customer inflows, a retail trade crisis erupted, characterized by a plentiful oversupply and swelling inventories. While the focus was on the super-rises in food and fuel prices, retailers were preparing to open the gates to shock sales to empty their expensive warehouses, which in some cases made it difficult for stores and e-retailers to order new goods and keep pace with consumer demand. Was it the start of a recovery in an already chaotic economy? How big is the problem? And what are the consequences that had already caused several of the largest retailers in the United States to crash land? This is the fourth episode of marketing unfiltered, a podcast about what's going on around us, how the marketing industry is reacting to it, and where we see it all going - this and much more will be discussed today with your host Judy Shalom and KJ Rocker.

Om Podcasten

The digital industry is constantly evolving, and it can be overwhelming at times, so tune in if you want to start growing both professionally and personally while staying up-to-date on what's happening in the industry and how to apply the best marketing strategies to increase your revenue! You'll be surprised at how much psychology goes into marketing and what you can do to ensure that the traffic you're buying is 100% legitimate, as well as how to stop your silent revenue killers. Enjoy various success stories from great leaders and what helped them stay focused and consistent even when things didn't go as planned, while we will be looking into some of the most recent hot topics such as Metaverse, NFT, Crypto, and anything else that may have an impact on our industry in some way. You can anticipate the following:• “Marketing Unfiltered" episodes will focus on what big affiliate marketers are doing right now in their businesses. Listen in for top-tier business and marketing advice, strategies, paid advertising tactics, funnels, and content marketing that is needed to stay at the top. • "#NOTBusiness" episodes will enrich your life and keep you growing as a person (rather than just a marketer/entrepreneur). There is more in life than just business. • "What's Going Down in Your Business" episodes will keep you up-to-date on everything marketing and entrepreneurship has to offer and its challenges. We will occasionally bring you some of our industry's biggest names to hear their stories and keys to success, as well as how to maintain a healthy work-life balance.• Hype topics episodes to assist executives in getting started, we will outline various ways that companies can drive business value in the Metaverse across industries, as well as discuss what crypto and NFT mean for the digital industry and the internet as a whole.