Strategy for Paid Social & the Keys To Effective Funnels

Marketing Unfiltered is back this Wednesday with yet another amazing episode and we are ready to talk specifically about strategy and funnels for paid social. But at the same time what it takes to succeed with advertising on social channels. This time we don't talk about a case, but dive deep into how to create an effective strategy for paid social, and the most important parts of it. Also how to build funnels with different phases and content to take care of both cold and warm traffic. We start the episode by talking about what Judy and KJ believe is most important to succeed with paid social and we talk about the concept of funnels, which is important to understand. Judy then explains how she sees strategy within paid social and what it should contain and she highlights the importance of constantly testing everything from content to format. After that, she goes into detail about how she builds a funnel for a campaign. Finally, they wrap up this episode with some final tips on things to keep in mind when creating a paid social strategy. So, if you want to know more about how to create an effective strategy for paid social or build a funnel, this episode is for you!!!As always,  links to the resources are below:

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The digital industry is constantly evolving, and it can be overwhelming at times, so tune in if you want to start growing both professionally and personally while staying up-to-date on what's happening in the industry and how to apply the best marketing strategies to increase your revenue! You'll be surprised at how much psychology goes into marketing and what you can do to ensure that the traffic you're buying is 100% legitimate, as well as how to stop your silent revenue killers. Enjoy various success stories from great leaders and what helped them stay focused and consistent even when things didn't go as planned, while we will be looking into some of the most recent hot topics such as Metaverse, NFT, Crypto, and anything else that may have an impact on our industry in some way. You can anticipate the following:• “Marketing Unfiltered" episodes will focus on what big affiliate marketers are doing right now in their businesses. Listen in for top-tier business and marketing advice, strategies, paid advertising tactics, funnels, and content marketing that is needed to stay at the top. • "#NOTBusiness" episodes will enrich your life and keep you growing as a person (rather than just a marketer/entrepreneur). There is more in life than just business. • "What's Going Down in Your Business" episodes will keep you up-to-date on everything marketing and entrepreneurship has to offer and its challenges. We will occasionally bring you some of our industry's biggest names to hear their stories and keys to success, as well as how to maintain a healthy work-life balance.• Hype topics episodes to assist executives in getting started, we will outline various ways that companies can drive business value in the Metaverse across industries, as well as discuss what crypto and NFT mean for the digital industry and the internet as a whole.