Marketing Week Explores: How MoneySuperMarket pivoted to reflect the 'economic mood' of Covid-19
In this latest edition of the Marketing Week Explores podcast, acting features editor Charlotte Rogers catches up with MoneySuperMarket marketing director Lloyd Page and Annie Gallimore, managing director of Engine Creative, to discuss how they joined forces to develop new creative at the onset of the Covid-19 lockdown. Realising that MoneySuperMarket's 'Get Money Calm' positioning is needed more than ever during the pandemic, which for many is turning into a financial crisis, Page worked with the team at Engine to evolve the creative with a message - and tone - befitting the current situation. Gallimore and Page also discuss how their teams collaborated at speed and worked remotely to turn around the campaign in a matter of weeks, and explain what they have learnt from the process that they will take forward once the crisis is over.