Marketing Week Explores: How to improve marketing's reputation and the future of publishing
In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations. We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence. The team then explores the media models that have the scope to save publishing. Sparked by the fact Marie Claire is becoming digital-only, we look at what the brand, and other publications, need to do to succeed in today's digital world.