Marketing Week Meets the CX50: Sophie Wheater, CMO, Giffgaff

In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience.

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Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2