Know Your Customer: How Starbucks Uses Data-Driven Marketing (Episode 75)

Data-driven marketing is becoming a must-have, even for small businesses. Here's a brief case study of the Starbucks Star Rewards Program - and how to apply the lessons to your own business.

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Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com