Succeeding as a Local Podcast with Ryan Sullivan
Ryan Sullivan is the Founder of Podcast Principles, a boutique podcast production firm that helps content creators and entrepreneurs harness the power of podcasts and form a deeper connection with their audience. With their holistic yet aggressive approach to podcasting, they've saved their clients 100,000+ hours by eliminating the guesswork of bringing a show to life.In today's episode, Hector and Ryan talk about all things podcasting. They break down what it takes to launch a successful podcast, get sponsored, grow, and connect with your audience. A lot of podcasters value global audiences and undervalue local ones. But as Ryan explains, the local podcasting space is largely untapped. And if you can find a way to become the voice of your local community, you will be unstoppable.IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction02:05 How Ryan Sullivan got into podcasts.06:15 Does it make sense to create a local podcast?07:57 The surprising thing about running a local podcast09:25 The community and monetization aspects of running a local podcast11:30 Why you should aim to become a monopoly13:19 The best type of sponsors to have on your podcast15:27 How to protect your momentum 16:28 The power of consistency 19:33 The difference between podcasters and influencers22:27 Why Advertising on podcasts is a worthwhile investment23:25 Parting thoughtsLinks and Resources:Podcastprinciples.comRyan's LinkedInSullybop.comGet Help with Your PodcastConnect with Hector on TwitterVisit AmplafyMedia.com