The Key to Building an Audience - The Listener Flywheel
The key to growing a podcast is getting as much of your audience into the “listener flywheel.” The listener flywheel is an adapted process that moves listeners through a process of attraction, engagement, and delight. The listener flywheel’s objective is to retain current listeners while organically attracting new ones.Key Vision/Shared Beliefs1. That media can support and sustain a lifestyle and/or business2. The best way to grow individually is for us to grow collectively3. We each have a genius that’s waiting to be unlocked in the showHow the Listener Flywheel Works1. Attract 1. On-Platform 1. Cross-Promos 2. Episode Swaps 2. Off-Platform 1. Social Media2. Engage/Retain 1. CTAs 2. Social 3. Meetups 4. Live Recordings3. Delight 1. Contests 2. Memorable ShowsWant help with your podcast? Get a free Podcast Marketing Checkup!