Being an influencer sounds great, but is it really that glamorous?

From being your own boss to doing work you actually like, the perks of influencer life have drawn in plenty of creators to an industry valued at $250 billion. Take Sid Raskind, whose goofy lifehacks have earned him millions of followers on TikTok and Instagram. Still, Yanely Espinal, host of the podcast “Financially Inclined,” told Marketplace’s Lily Jamali that younger would-be creators should understand what it takes to make it.

Om Podcasten

Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.