Why presidential candidates are embracing podcast interviews

Vice President Kamala Harris sat for her first interview on Fox News Wednesday as the Democratic presidential candidate continued her media blitz ahead of the November election. And while it’s generating plenty of headlines, these kinds of big interviews just don’t hold the power they used to, according to Nick Quah, a podcast and culture critic at New York Magazine who’s been following the candidates’ interviews on the alternative media circuit. Marketplace’s Meghan McCarty Carino spoke with Quah about how Kamala Harris’ appearance on more internet-native shows like the podcast “Call Her Daddy” or Donald Trump’s appearances on various “bro-centric” shows like Logan Paul ‘sYouTube channel represent a notable media shift compared to previous elections.

Om Podcasten

Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.