X/Twitter’s political ad policy could affect elections around the world
Then-Twitter CEO Jack Dorsey banned them in 2019. Now, owner and Chair Elon Musk is officially bringing back political ads from parties and candidates to the company he renamed X, expanding its push into cause-based advertising. The move could boost revenue; some big brands have been less than eager to buy ads on the platform since Musk took over. X didn’t respond to a request for comment by the time of taping, but it has said it plans to expand its safety and elections team ahead of the 2024 elections in the United States. That, of course, would come after deep staff cuts. For analysis, Marketplace’s Lily Jamali had a chat with Jonathan Lemire, host of “Way Too Early” on MSNBC and the White House bureau chief at Politico, and Katie Harbath, a fellow at the Bipartisan Policy Center.