The 2024 election cycle is gonna be a pricey one

A new report predicts that the 2023-24 U.S. election cycle will be the most expensive ever, with more than $10 billion spent across platforms. We’ll dig into who’s providing those funds and how the financial race might unfold. Plus, a word of caution for retailers that hope to extend the holiday shopping season and New Year’s predictions for streaming services. Plus, will the housing market get slightly less terrible in 2024?

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Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.