Leading Your Marketing Agency in Times of Crisis: Karl Sakas, Agency Consultant and Executive Coach at Sakas and Company

Karl Sakas, Agency Consultant and Executive Coach at Sakas and Company joins this week's episode of Martech Masters. Karl brings his expertise to discuss how agencies can use certain techniques to apply during these times. Karl talks about his concept of "swim lanes" and how each person at a company should fully understand their role as well as different thought patterns you should think about when running an agency or business.

Om Podcasten

Last year we started this show to showcase leaders in the #Martech industry and how they were shifting their strategies to thrive through the pandemic. Connecting with so many passionate people made us want to learn more about how that passion is part of their own personal and business growth. Season 2 will focus on these passionate leaders and their innovative strategies to build amazing brands through #BrandAffinityMarketing & #EpisodicContent. Subscribe to our channel to stay connected with the ever-growing MarTech community as we continue to learn and grow together. Watch the full episodes at www.nextinymarketing.com/martech-masters