Arguing against the effectiveness of AI in contextual advertising

AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's consumers. Show Notes  Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.