CRO for Conversion or Value? -- Will Laurenson // Customers Who Click

Today is the 2nd and final episode with Will Laurenson of Customer Who Click, where we continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value.

Om Podcasten

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.