Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics

In today's episode, Doug Bell, the VP of Marketing at Searchmetrics is going to walk us through how he's developed his customer segmentation at Searchmetrics and how he matches the right customers with the right products.

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.