Game plan for integrating AI into contextual targeting campaigns

Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy. Show Notes  Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.