Prova Storytel gratis i 30 dagar Ett universum fyllt av ljudböcker, klicka här för att komma igång

How Marketing Mix Modeling Unlocks Scale & Incrementality

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, discusses how marketing mix modeling unlocks scale and better budgeting decisions.

Om Podcasten

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.