Why Marketers Need To Start Gathering Psychographic Data About Customer Intent

Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent.

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.