Daniel Jaye: non-deprecated cookies (II), hyper-federated data, p3p and publishers
This is our second interview analyzing the impact of Google’s decision not to deprecate third-party cookies on its Chrome browser. Daniel Jaye is a seasoned technology industry executive and currently is CEO and founder of Aqfer, a Marketing Data Platform on top of which businesses can build their own MarTech and AdTech solutions. Daniel has provided strategic, tactical and technology advisory services to a wide range of marketing technology and big data companies. Clients have included Brave Browser, Altiscale, ShareThis, Ghostery, OwnerIQ, Netezza, Akamai, and Tremor Media. He was the founder and CEO of Korrelate, a leading automotive marketing attribution company -purchased by J.D. Power in 2014- as well as the former president of TACODA -bought by AOL in 2007. Daniel was also the founder and CTO of Permissus, an enterprise privacy compliance technology provider. All of the above were preceded by his role as founder and CTO of Engage, acting CTO of CMGI and director of High Performance Computing at Fidelity Investments. He also worked at Epsilon and Accenture (formerly Andersen Consulting). Daniel Jaye graduated magna cum laude with a BA in Astronomy and Astrophysics and Physics from Harvard University. References: Daniel Jaye on LinkedIn Aqfer P3P: Platform for Privacy Preferences (W3C) Luke Mulks (Brave Browser) on Masters of Privacy Adnostic: Privacy Preserving Targeted Advertising (paper by Vincent Toubiana, Arvind Narayanan, Dan Boneh, Helen Nissenbaum, Solon Barocas)