Peter Hense: How first-party data will kill CMPs

Peter Hense is a partner at Spirit Legal, Germany. He specializes in data privacy litigation, particularly in the area of Advertising Technology. In this episode we discuss the uselessness and potential demise of Consent Management Platforms (CMPs) in a first-party data future. We will also touch on Data Clean Rooms and whether they actually deserve the label. References:  Peter Hense on Twitter Spirit Legal Introductory article (Sergio Maldonado) Brave’s announcement: Automated removal of consent pop-ups Consent-O-Matic: OneTrust files patent to circumvent CMP blockers (Vice Media) Tilman Herbrich on Data Clean Rooms

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Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role. Sergio Maldonado (host) is a dual-qualified lawyer, LL.M in IT & Internet Law, CIPP/E, CIPT, and PrivacyCloud CEO. Masters of Privacy is hosted and maintained by PrivacyCloud.