MPM 048: Customer Feedback: What B2B Companies Can Learn from the B2C World, with Rebecca Nathenson, Senior Director of Product Management for Jobvite
Probably the most significant aspect of product management is the ability to gather feedback from customers and use that feedback to uncover core needs. While we all likely understand the importance of this activity, frankly most organizations don’t do it very well.
Generally speaking, Business to Consumer (or B2C) companies seem to have figured this out a little better than most Business to Business (B2B) companies. While there may be myriad reasons for that, there is a lot to be learned from voice of customer mechanisms employed by many B2C organizations.