MPM 055: Jobs to Be Done, a conversation with Brian Rhea
You’ve likely heard of the Jobs to Be Done theory, popularized by Harvard Business School professor Clayton Christensen. Jobs to Be Done is a framework for better understanding customer behavior.
The theory being that customers don’t buy products, they hire those products to do a job. As Theodore Levitt said in the 1960s, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”