Why Meaningful Brands are the Future - Paul Campillo @ Typeform

Question for brand marketers: how do you get found before anyone goes to Google? Paul Campillo, Director of Brand at Typeform helps us answer the above question and also takes us through the company's 3-step framework to a meaningful brand design. You'll also get to hear more about: - why we should stop creating hot dog content (and what that means) - the importance of passing down wisdom in a growing team - why branding has to come from the Founder - the most undervalued part of a c...

Om Podcasten

Masters of SaaS is produced by Upraw Media, a Paid Media, Analytics and CRO agency, exclusively for SaaS. The host of the show is Todd Chambers. In each episode, we chat with SaaS entrepreneurs and experts in the field about what got them to where they are today. This includes all the doubts, fears and trade-offs you go through to double down on what you're really good at. What you can expect: [1] Relevant topics and valuable advice on everything from designing your platform to increasing customer retention and all that’s in between; [2] No fluff just actionable tactics and tips you can start applying to your own SaaS business right away; [3] No bull**t, real stories of both success and failure to keep you motivated and inspired on your journey; [4] A good time, a splash of good humour, a sprinkling of banter and people who know how to not take themselves too seriously.