EA’s march to 1 billion gamers, with CEO Andrew Wilson

While EA’s pursuit of 1 billion users may sound ambitious at first, once you hear CEO Andrew Wilson explain the developers’ strategy to get there, the 1 billion mark starts to almost sound conservative. Wilson returns to Rapid Response to shed light on EA’s recent announcements around a community-driven app, and plans to unleash new AI tools for creators and gamers alike. Wilson also shares the inside story behind the company’s high-stakes FIFA rebrand, how Brazilian Jiu-Jitsu shapes his business leadership, and more.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ Watch this episode on YouTube: https://www.youtube.com/watch?v=RzAyRBd9h68 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.