The business world braces for Trump’s inauguration, with Zeno Group’s Barby Siegel

In anticipation of Monday’s presidential inauguration, businesses around the world are crafting their response and gearing up for four years of change. Barby Siegel, CEO of global communications agency Zeno Group, joins Rapid Response to explore how leaders should assess what issues are right for their business to speak out on, and how the new administration impacts the already evolving state of DEI, a polarized workforce, and more. While many executives feel intimidated by the increased societal pressure on businesses, Barby encourages listeners to instead embrace this new era as a hidden opportunity.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ Donate to Baby2Baby: https://baby2baby.org/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.