Rapid Response: A global benefit concert for Ukraine, w/World Unite for Ukraine’s Victoria Yampolsky

It’s easy to have a grand idea; putting that plan into action is not. Victoria Yampolsky conceived of a global concert in support of Ukraine. Without any experience in entertainment or international aid, she shares how she didn’t accept “no” for an answer in her quest to book big-name guests like Pink Floyd and negotiate a streaming deal — to pursue a fundraising goal of $10 million. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.