Rapid Response: Inside J.Crew's purposeful pivot, with CEO Libby Wadle

"We have to reignite the energy and the fire and the love," says CEO Libby Wadle of J.Crew Group, which launched Madewell Forever this week, a dynamic bet on sustainability. The resale platform, in partnership with ThredUp, is part of a purpose-led pivot that Wadle first sparked as head of Madewell. Wadle takes us inside that journey, looking back to J.Crew's heyday and forward to the opportunities that she believes purpose can unlock. From a visit to a fair-trade factory in Vietnam to new insights on in-store versus online, Wadle says, "I've never felt more inspired and excited and invigorated." Read a transcript of this interview at: mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.