Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy

Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coca-Cola to Uber in selecting the right messages in a turbulent world. Meshing an economic goal with an emotional message has never demanded more creativity. Brands should take a stand, she argues, but not on everything. Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.