Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love." Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.