Todd Bracher on light (and designing Net Positive products).
Todd Bracher is a US-based product designer who has worked with brands such as Humanscale, 3M, Herman Miller, Georg Jensen and Issey Miyake through his eponymous studio, winning a slew of awards along the way. More recently, he created another company, Betterlab, in which he collaborates with scientists and innovators to, in his words, ‘shape emerging research and foundational technologies into game-changing products’. The company has taken a particular interest in the potential of ligh...