Philippe Krakowsky: “If you say you’re going to do something, do something.”

It's hard to imagine an exec with a more colorful background than IPG's Chief Operating Officer and EVP Philippe Krakowsky. Hailing from Mexico City, Philippe grew up speaking three languages. He paid for college by debugging Atari games. And though he studied linguistics and comparative lit, his first job after school was founding an AI startup...that he later sold to Apple! Learn how Philippe got bit by the advertising bug, how he uses data to build credibility with consumers, and why he advises his colleagues and clients to focus on 2 or 3 things, instead of "trying to boil the ocean." Plus, learn why Philippe thinks diversity and working with people you respect are two of the most powerful assets in building a team.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.