Adrian Hon on Gamification
Adrian Hon is the CEO and founder of Six to Start, co-creator of the world’s most successful smartphone fitness game, Zombies, Run! He previously studied neuroscience at the University of Cambridge, the University of Oxford, and the University of California, San Diego. On this podcast, Adrian talks with Matt about his new book, 'You’ve Been Played: How Corporations, Governments, and Schools Use Games to Control Us All.'