Episode 010 | Using Psychographics for Communication

Episode 010 | Scott and Anne Marie sit with Dave Homan, Director of Marketing and Innovation at McGohan Brabender, to talk about communication and the use of psychographics. The three discuss what it takes to effectively reach and motivate an audience.

Om Podcasten

Side Affects Producer Kenzie McEvily, joined by her guest hosts, spotlights invited industry experts to discuss their best practices that disrupt the norm of health care, leadership, and business. Side Affects: A podcast that prompts you, as an employer, to think differently about the needs of your people and your company. We encourage you to take action by taking a deep look into benefit strategies that will transform your workforce engagement, i.e., diversity, compliance, mental health, and modern reporting. Kenzie and her guests bring these subjects and more to light to better health and productivity. Tune in and learn more!