Reset + Reimagine: The role of generative AI in SG&A success

In this episode of McKinsey Talks Operations, recorded at McKinsey’s recent CFO forum in partnership with Inside the Strategy Room, host Daphne Luchtenberg talks to Matt Jochim and Martin Rosendahl, partners in McKinsey's London office, along with Samdruk Thomas, an associate partner based in Zurich. Together, they delve into the challenges and opportunities faced by Sales, General & Administrative (SG&A) functions in today's fast-moving economy.Discover how courageous leadership by CFOs can balance short-term cost pressures with long-term innovation, leveraging digital technologies such as generative AI. Together, they discuss how to explore a clear strategic roadmap for successful transformation and invaluable tips on integrating digital effectively into SG&A functions. Subscribe now to McKinsey Talks Operations and stay ahead in the world of operational excellence.See www.mckinsey.com/privacy-policy for privacy information

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The next normal demands resilience, flexibility, and agility. Join us on www.McKinseyTalksOperations.com where the world’s C-Suite leaders and McKinsey experts cut through the noise to uncover how to create a new operational reality. Each episode considers the challenges companies and economies are facing, and the opportunities leaders can seize for competitive advantage. We’ll look at how to connect boardroom strategy to the frontlines, ways to increase performance, where and when to infuse operations with technology, and why empowering the workforce with skills and capabilities is key to success. McKinsey Talks Operations has much more content to offer on the Operations topics that connect strategy with lasting success. Visit www.McKinseyTalksOperations.com to explore events and insights from McKinsey’s Operations Practice, and join the McKinsey Talks Operations community. You can also connect with us on LinkedIn at www.linkedin.com/showcase/mckinsey-operations