Behavioral Analytics & Rock Operas with Josh Silverbauer

Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization. We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'.Links from the show:Josh Silverbauer on LinkedInUser Journey - The Rock OperaSteve from Milwaukee (iykyk)Show Notes:00:00 Introduction02:08 Behavioral Analytics Overview02:15 Introducing the Guest: Josh Silverbauer08:06 Deep Dive into Microsoft Clarity24:47 Future of Behavioral Analytics and Personalization29:45 The Assumption of Personalization29:56 Hyper-Personalization in Practice30:33 Challenges of Hyper-Personalization31:34 User Privacy and Personalization32:20 First Party Cookies and Identity Resolution33:40 The Future of Web Identity34:57 Personalization Gone Wrong38:30 The Ethics of Screen Recording40:14 The Analytics Rock Opera45:32 Creative Projects and Community Integration51:23 Final Thoughts and Recommendations

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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.