How does private equity view marketing measurement?

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital. Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS 14.5, tools that he sees companies adopting to handle testing, attribution, and marketing mix modeling, and hear Mark's favorite question to ask to management of a prospective investment. ▶️ Watch on YouTube Links from the show: Mark Fiske on LinkedIn H.I.G. Capital The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies Measure Up: The Future of Marketing Measurement with Rick O'Toole, Co-founder of Rockerbox Measure Up: Is Your MMM Lying To You? Michael Kaminsky Talks Validation Measure Up: GA4 - The Good, the Bad, and the Ugly Tools Mentioned: Dreamdata LiftLab Recast Haus Rockerbox Measured INCRMNTAL Hightouch Fospha Norhtbeam Triple Whale Wicked Reports

Om Podcasten

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.