How To Build a Marketing Data Team with Simon Poulton

We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them? Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing the same thing now at Ignite Visibility, where he is the Chief Data Officer. Listen in as we explore: Who the first data hire should be Who are the doers, wooers, and gluers of the data team Benefits of hiring from outside the marketing analytics industry How teaching marketing basics is like learning to drive a car ▶️ Watch on YouTube Links from the show: Simon Poulton on LinkedIn Simon Poulton on Twitter Ignite Visibility Hightouch

Om Podcasten

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.