Is your MMM lying to you? Michael Kaminsky talks validation.

Michael Kaminsky is a trained econometrician and  co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all).   ▶️ Watch this episode on YouTube   Links from the show: Recast Michael on Twitter Michael on LinkedIn

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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.